The IKEA Play Report

“We’re all born with a playful spirit, and all people should play. From the youngest child to the oldest grandparent, playing keeps you free.”

Qian, China

We believe that play is critical for a better everyday life at home. It makes us more creative. It connects us and helps us unwind from modern-day pressures. It fuels our development. Play makes the world bigger for children and grown-ups.

The IKEA Play Report 2017 is our third, and most recent, Play report. We spent 8 months connecting, on a regular basis, with more than 300 people in Germany, the US and China to explore how, and why, we play.

Previous IKEA Play Reports:
Play Report 2015: Say yes to play!
Play Report 2010: Make the world play more


“I think play will exist everywhere in the future and the whole world will be a playground –nothing will be boring.”

Brian, USA