“We’re all born with a playful spirit, and all people should play. From the youngest child to the oldest grandparent, playing keeps you free.”Qian, China
We believe that play is critical for a better everyday life at home. It makes us more creative. It connects us and helps us unwind from modern-day pressures. It fuels our development. Play makes the world bigger for children and grown-ups.
The IKEA Play Report 2017 is our third, and most recent, Play report. We spent 8 months connecting, on a regular basis, with more than 300 people in Germany, the US and China to explore how, and why, we play.
“I think play will exist everywhere in the future and the whole world will be a playground –nothing will be boring.”Brian, USA